How does a 150 year old saddle brand create new products with modern materials for the next generation of riders?

Establishing a strong set of brand characters that represent every product in the brooks line.

How Does A Brand Evolve Without Losing Its Core?

Forms are inspired by classic saddle products, and repeated across the product portfolio.

Metal details from the bag collections inspire custom hardware for new performance helmets.

A comfortable, well ventilated helmet that is appropriate for a variety of riding conditions for the city, road, and gravel ride.

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The simple forms and specific details of the current products inspire the new helmet collection.